India

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The visionary behind India’s successful ‘Incredible India’ campaign V. Sunil last week opined that Sri Lanka should explore on building a brand with a multi-dimensional approach that extends beyond scenic attractions, focusing instead on an experience-driven narrative that resonates with the interest of travellers. Speaking at the first-ever South AsianContinue Reading

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Sri Lanka’s tourism industry is off to a robust start in November, with over 30,000 tourists arriving within the first five days of the month. From 1-5 November, the island nation welcomed 30,620 tourists, marking a 38% increase from the 22,202 arrivals during the same period a year ago. TheContinue Reading